The Situation

A Florida Hospital, with four locations and 13,000 employees, wanted to increase employee engagement and education about their employee benefits.

The Solution

FBMC’s solution based process begins with strategic planning. First we define the client’s objectives and develop an organized action plan based on meeting those objectives. Our customer service team evaluated the situation to understand employee needs and how to best inform them of their benefits. With a detailed analysis of current methods, FBMC was able to then create and establish a new, clear marketing campaign.

New communication strategies such as microsites, interactive benefits guides, vinyl posters, and more were used to inform employees. FBMC was able to revamp and increase the marketing and communications approach that the Florida hospital had been using previously.

Results

FBMC’s award winning communications team approaches benefit communication with the reader at the forefront of our strategy. Our team creates quality communication that is both eye catching and descriptive so the employee can easily understand their benefits. The end result for this Florida hospital was increased employee engagement and a more informed consumer which brings better health outcomes.